amanda miller digital design

about

who am i?

my love for design and digital marketing began many years ago when i started a handcrafted jewelry ebusiness via a website that i personally designed, developed and marketed online.

since then i've helped multiple businesses - from sole proprietorships to fortune 500 companies like coca-cola - develop search-friendly websites and devise effective digital marketing strategies.


am i experienced?

in a word, yes. here's the very stripped down skinny..
2011 - now

newsbank

seo & sem specialist / genealogybank.com

seo and paid media


2010 - 2011

hayneedle

senior seo specialist

seo for 122+ niche e-commerce websites


2009 - 2010

imed consulting

freelance seo consultant

seo for numerous automotive & dealership websites + design & marketing of social media channels


2008 - 2009

jobing.com

director of search marketing

search marketing for network of 120+ local job websites


2006 - 2008

icrossing

natural search strategist

seo for all of the agency's performance-based client accounts


2005 - 2006

pirates cove vacations & realty

web manager

design & internet marketing for obx vacation rentals & real estate


2003 - 2004

alm jewelry designs

owner

did it all from product creation to web development & marketing


education

formal education
east carolina university

ecu college of business & department of psychology

bsba with a concentation in management, minor in psychology

market motive

market motive

certificate of conversion optimization & social media practitioner training

university of illinois

o'reilly school of technology

open source programming certificate

sempo

sempo institute

certificate of advanced search engine optimization

background

professional background

here's my condensed career story..

the beginning

my metamorphosis into super geekery began years back in college when i launched an e-business selling my one-of-a-kind handcrafted jewelry designs via an online jewelry boutique that i designed and coded from scratch. since organic search and ppc were the primary marketing channels for my online business, i had to learn new skills and get good at internet marketing to drive traffic and acquire customers.

during that initial growth period i spent an inordinate amount of time designing, coding, and marketing the website. at some point i had an aha moment and realized i'd rather do web design and internet marketing than continue designing and handcrafting jewelry. so i started seeking opportunities to utilize my new-found know-how after graduating with my bsba from east carolina university's college of business.

early success

directly after graduating ecu i landed a job as the web manager for pirate's cove vacations & realty in the outer banks of north carolina. there i increased online reservation booking revenue over 800% to several hundred thousand dollars in less than a year through a combination of seo and redesigning the website for better conversions. pirates cove was running near full capacity. it was time for something bigger..

fast forward to the big leagues

i moved across the country from the beach in north carolina to the desert in arizona to join icrossing, which was one of fastest growing digital marketing agencies in united states at the time. during my tenure there i served as an seo specialist on a multitude of the agency's top natural search accounts such as coca-cola, williams-sonoma, royal caribbean, farmers insurance, businessweek, novo nordisk, american century investments and many more. i left ic after a couple of years to join jobing.com, the largest local job network in the united states as the director of search marketing. during my time there, we increased natural search traffic 85% driving many million more visits across jobing's network of job search websites in less than a year.

going solo

lured by the freedom of life beyond the cramped confinements of the cubicle, i went solo and did freelance consulting for awhile. i worked primarily with imed consulting, optimizing many automotive dealership websites and social media channels. freelancing offered a welcome change, but bigger opportunities soon came calling..

onward to omaha

onward to omaha, nebraska to serve as a senior seo specialist at hayneedle, inc. one of the largest online retailers in the united states. while there i was responsible for the optimization of 180+ niche retail sites in the home furnishings division. again, i soon found myself yearning for life outside of the office.

into the great wide open

fast forward to today.. i work a remote position as the sole seo & sem specialist for genealogybank.com in the consumer division of newsbank, inc. organic traffic has seen exponential growth since i came on board a couple years ago. i am currently working on dramatically increasing our online customer aquisition via paid channels. i am also into affiliate marketing and domain investing..


portfolio

latest designs